Project FTW Branding
FTW – one of the largest Portuguese esports organizations, asked me for a logo proposal. They decided to keep their old identity, but here’s my logo proposal. The goal was to have a more minimal approach to their eagle head that would make the branding cleaner and easy to adapt to the different mediums required by esports organizations: social media banners, overlays, jerseys, and overall merch.
We wanted to give a fresh and minimal approach to the eagle head, but we did an illustration for fun, because we thought a drawing would make a great t-shirt for the fans!