Northern League of Legends Championship (NLC) Design Proposals

In 2020, I was invited to redesign various assets for the European League of Legends show, specifically for the Northern League of Legends Championship (NLC). This premier competition features the best teams from the Nordics, UK, and Ireland.

For the social media assets, my goal was to capture the excitement and energy of the NLC. I used vibrant colors and action-packed imagery to create posts that grab attention and encourage engagement.

In 2021 I made some banners for the company Skinworld, a CS:GO skins website where fans of the game trade, buy, and sell their skins.

Here are some examples of banners developed:

Since 2020, I’ve been an employee of HLTV, a news website and forum that covers professional Counter-Strike: Global Offensive esports news, tournaments, and statistics daily updated.
For the past 2 years, I managed their larger community in large community and created content for the forums and Social Media.
I worked on different kinds of projects across HLTV’s social platforms, always trying to keep our narratives exciting and engaging for fans worldwide.

Here are some of my favorite tweets I’ve done for HLTV so far:

pic.twitter.com/ujLBkcqubm

— HLTV.org (@HLTVorg) November 12, 2022

fifa world cup or something idk i don't watch football pic.twitter.com/Mpln1ItHLz

— HLTV.org (@HLTVorg) November 22, 2022

How about some bold (and not-so-much) predictions for 2023? 🔮

Stop the GIF and share your result in the comments 👀 pic.twitter.com/Yt2D3oJBSD

— HLTV.org (@HLTVorg) December 26, 2022

Which team is @m0NESY13 going to join?

Stop the GIF to find out 👀 pic.twitter.com/CbC7Tff8Ke

— HLTV.org (@HLTVorg) November 18, 2021

Announcement video for the journalist Roque Marques, using a well know Brazilian-CSGO-meme “I will trust Roque Marques” – to communicate about our new hire

Hora de voltar ao trabalho! 📰 pic.twitter.com/b61ZayiuRL

— Roque Marques (@roque_mn) May 1, 2022

Some artwork and concepts we did for Social Media:

FTW – one of the largest Portuguese esports organizations, asked me for a logo proposal. They decided to keep their old identity, but here’s my logo proposal. The goal was to have a more minimal approach to their eagle head that would make the branding cleaner and easy to adapt to the different mediums required by esports organizations: social media banners, overlays, jerseys, and overall merch.

We wanted to give a fresh and minimal approach to the eagle head, but we did an illustration for fun, because we thought a drawing would make a great t-shirt for the fans!

Current logo:

New proposals

Esports Bar now called Esports Conex, is an event that happens yearly that provides gaming and esports industry
professionals, with conferences, workshops, and networking meet-ups – the goal of Esports Conex is to be inspire business peers,
do business, and share experiences and knowledge.

We worked together for 4 months where I developed images and copy for articles together, focusing on hot topics and trends in the industry, have a look at
some of the work we developed together:

Article links:

ESL Gaming’s CO-CEO Craig Levine reminding us that the “e” in esports is still the cornerstone of everything

Heroic acquire MIBR’s spot in BLAST Premier

100 Thieves is making a videogame

PGL’s Major breakings viewing records

Atlanta, the new esports capital?
Atlanta, new esports capital?

Esports deals – First quarters of 22

Esports Connex celebrates International’s Womens Day

Games into movies? Have we found the right formula

Kudos is a Swedish and Berlin-based company, they provide gamers a platform that pretends to unify fintech, e-commerce, and play-to-earn mechanics to revolutionize how gamers are rewarded through a Prize system that is unique, as well as a coin that cannot be used on several gaming platforms.

The identity of Kudos was based on a guiding star and aim symbol so common in first-shooting games, they wanted the symbol to be strong and recognizable since it was going to be used as a coin, and at the same time they didn’t want to fall on the usual champions of diamonds and arrow shapes.

Lurkit is a fast-growing Swedish gaming tech company on a mission to deliver the best ecosystem that connects all major stakeholders in gaming, the Swedish company approached me in 2021 to make a few customized banners for their new influencer platform.

The concept was a journey of the creator, that starts with research, as you can see in the first picture, the client wanted an illustration of a library to demonstrate
the action of the research done by the content creators about their best strategies to grow their platforms.

The second image, Lurkit asked me to illustrate a rocket taking the flight to the sky, symbolizing the creators’ success, once they gathered their best tools, they could fly to the stars.

I’ve had the great chance to collaborate with Schalke, redesigning their main social media and streaming assets with an emphasis on the League of Legends, FIFA & PES franchise. Schalke 04 is one of the oldest football clubs in Germany and the Esports club needed a redesign, the challenge was to sophisticate the club visual line without taking away the identity of the club, which is extremely settled duo the traditional roots of the club. Here, we have a selection of wallpapers, social media postings, illustrations, logos, and overlays.

Tweet when Schalke broke their losing streak, one of the favorites, done with a help of a fan and friend:

Good Morning #LEC.

We still can't believe our first #S04WIN is real 😭💙

Thank you to @tytoisonline for sending this in! pic.twitter.com/PU0g25qadq

— Schalke 04 Esports (@S04Esports) February 16, 2020

Personalized letters for players made for ESL ONE NEW YORK. After a long journey is nice to have a surprise waiting for you in your hotel room. A small touch of empathy does miracles for motivation. Photos of the letters were shared by players and all over social media bringing the community together.

THE ETHEREAL AND THE MUNDANE #CREATEGODS

As much as we wish to bring the stars closer to the public, we still need to create a realm of worship around them. People love to know more about their heroes. Where do they come from? What’re their dreams? Fears? Plans for the future? Create a profile, create a story, bring them close to the people and yet, bring their own legend to life. This brings unlimited content to the fans.

I know players want to practice and hate media days, but we can still entertain them and the fans with the right ideas. With this idea in mind, I created a few player’s portraits.

Featuring: JANKOS, FALLEN, TAZ AND FOX.