I hustle dreams, content, ideas, and stories. Found myself working in the challenging world of esports.
I’ve had the great chance to collaborate with Schalke, redesigning their main social media and streaming assets with an emphasis on the League of Legends, FIFA & PES franchise. Schalke 04 is one of the oldest football clubs in Germany and the Esports club needed a redesign, the challenge was to sophisticate the club visual line without taking away the identity of the club, which is extremely settled duo the traditional roots of the club. Here, we have a selection of wallpapers, social media postings, illustrations, logos, and overlays.
Personalized letters for players made for ESL ONE NEW YORK. After a long journey is nice to have a surprise waiting for you in your hotel room. A small touch of empathy does miracles for motivation. Photos of the letters were shared by players and all over social media bringing the community together.
THE ETHEREAL AND THE MUNDANE #CREATEGODS
As much as we wish to bring the stars closer to the public, we still need to create a realm of worship around them. People love to know more about their heroes. Where do they come from? What’re their dreams? Fears? Plans for the future? Create a profile, create a story, bring them close to the people and yet, bring their own legend to life. This brings unlimited content to the fans.
I know players want to practice and hate media days, but we can still entertain them and the fans with the right ideas. With this idea in mind, I created a few player’s portraits.
Featuring: JANKOS, FALLEN, TAZ AND FOX.
Perhaps, the most important job of the ESL era. Art Direction used in 2016 for events like Cologne, New York, Hamburg, and Genting. The ESL crew idealized a bright blue Key Art in order to bring a necessary contrast in the stage since the interior of the stadiums have low illumination. The shape and color of the ESL ONE logo was used as base for the asset construction.
On the road for ODENSE for the Pro League Finals in December 2017 the Danish fans had the opportunity to celebrate the event even further, ex-pro player pimp and ESL announced a Danish high school tournament in order to find Denmark’s CS:GO, newcomers. Every high school in Denmark was invited to provide one team representing their university, academy, or college. All players of that team consisted of students of the respective high school.
ESL 20 MINUTES OF FAME
Weekly show produced by ESL with many different guests across the industry.
A show produced by Chad Burchill AKA SPUNJ with other guests, where they would discuss the state of affairs of the overall CSGO community.
INTEL GRAND SLAM
Initial logo for the Intel Grand Slam. Never used. The Intel Grand Slam is a prize of $1,000,000 to the first team that wins 4 premier events organized by ESL or DreamHack Masters during a window of 10 consecutive events. In other words, when a team wins an ESL or DreamHack Masters event, they have to win 3 out of the following 9 events to be rewarded the Grand Slam. This prize is given directly to the players.
Assets created for the Clash Royal Team announcement in 2018. We want to create a strong vibrant style and an interesting narrative.
The hashtag #SKINGDOM was warped around the theme of castles, princesses and golem barrels.
We had just a couple of days to prepare an announcement. With the team roster still incomplete, we decided to use original footage from Supercell with our own voices on top of it.
Edited by @Unt0uch3D
Social Media Images:
Some of my favorite Illustrative work done for Esports.
POSTERS FOR GAMESCOM 2017
SK GAMING ILLUSTRATIONS
Celebration of 25th of April, freedom day in Portugal.
SEXTOU means “It’s Friday” in Brazilian Portuguese.
Portuguese-Culture inspired League of Legends Champions, Portuguese people will get the joke.
There’s no doubt of Gabriel “Fallen” Toledo value in the esports community. More than a pro-player he became a spokesman for esports, proving for the first time he could be more than just a guy who played computer games but a multi-disciplinary character worth of a James Bond description: Man, player, leader, commander, friend, companion, marketing expert, youtube influencer, Instagram star and the list is neverending!
In order to illustrate his colorful and versatile persona, we created a video.
This project was done together with @Unt0uch3D ! We wanted something fun and different than usual for this authentic modern action MAN and this was the result.
ESL ONE BELO HORIZONTE 2018 was a CSGO event held in Brasil. I was responsible for creating an identity that celebrated their love and passion for the game. The assets were used across all platforms regarding the event, from social media assets to the stage branding itself. Traditional and digital painting methods were combined to bring the edginess and uniqueness needed to illustrate the dynamism and colorful style associated with Brazil.
The CSGO story has been made in Cologne. ESL ONE Cologne is the biggest event in the European esports scene. Celebrating the esports cathedral we prepared a special guide with information about our favorite champions and the event. A gift made with love for the bans.